2020
3 month
Gamified WeChat MiniProgram Design
Burberry is opening an exclusive flagship store in China that offers customers their the best product, also connects and entertains their customer.
WeChat mini-programs are "sub-applications" within the WeChat ecosystem. The program's technical feasibility is highly dependent on what WeChat can offer and also relies heavily on how the client's social CRM systems and content management systems integrate.
Key Activities
UX Design
Responsibility
- Come with user flows and wireframes, including scenarios and edge cases for a social loyalty program.
- Document design rationale and design decisions
- Work closely with project managers, business analysts (BAs) and developers and communicate design concepts and solutions.
- Present UX solutions to client stakeholders (e.g. legal team, marketing team)
Elaine C, Emily J, Shurong D(Burberry), Zoey(Burberry)
Team
Other Deliverables
Features
Process
Design rationale
To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.
Design highlight
To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.
Design rationale
To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.
Design highlight
To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.