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2020

3 month

Gamified WeChat MiniProgram Design

Burberry is opening an exclusive flagship store in China that offers customers their the best product, also connects and entertains their customer.
WeChat mini-programs are "sub-applications" within the WeChat ecosystem. The program's technical feasibility is highly dependent on what WeChat can offer and also relies heavily on how the client's social CRM systems and content management systems integrate.

Key Activities

UX Design

Responsibility

- Come with user flows and wireframes, including scenarios and edge cases for a social loyalty program.
- Document design rationale and design decisions
- Work closely with project managers, business analysts (BAs) and developers and communicate design concepts and solutions.
- Present UX solutions to client stakeholders (e.g. legal team, marketing team)

Elaine C, Emily J, Shurong D(Burberry), Zoey(Burberry)

Team

Other Deliverables

Features

Process

Design rationale

To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.

Design highlight

To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.

Design rationale

To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.

Design highlight

To customize the text style for all items, click Edit Text. You can change font, size, scale text and more. To show dynamic content from a collection, Connect to Data.

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